You may not impersonate or falsely present yourself to be a representative of another player, group of players, character or NPC entity.Needless to say, there are some out there who are going to be pretty upset by this. Recruitment scamming is a popular way to separate hapless newbies from their hard-earned ISK, and while I personally think scamming is a pretty reprehensible thing to do (with the possible exception of against declared war targets - economical warfare and PSYOPs, anyone?), I do fully recognize that it was allowed under EVE's ToS. And, technically speaking, scamming is still allowed; you just can't claim to be an out-of-corp Goon recruiting officer, for example, unless you actually are one.
As I said, I am not a huge fan of bilking the newbies, so I'm not too concerned about this sort of thing one way or the other. In fact, I think that setting some lines down on player behavior is long overdue - I am literally the only one of my friends who plays EVE, and that's mostly because the game has the not entirely undeserved reputations of "spreadsheets in space" and "home of psychopathic asshats." While there are arguments in favor of both points of view, honestly, it's the second one that, as a community, I think we need to start trying to shed as much as possible. I'm not asking us to turn nullsec into a big blue donut (despite what happens over on Serenity) and I'm not saying that we need to completely stop all scams and ganks in hisec and make non-consensual PVP impossible there. But things like EVE University should be much more commonly known than they are, IMHO. Folks that help newbies figure out how the game works beyond the very basics of flying in space should be lauded, not mocked.
In any case, I can't say that I'm particularly bothered by this change. My particular brand of fun - watching spaceships (more often than not my own, to be honest) explode in nullsec - remains untouched.